A community that grows so rapidly, needs to also grow visually.
The separation from Channel Twelve gave new opportunities for quests to have fresh new visuals .
With a stronger, more independent appeal, Quests is ready to work with anyone, no matter their artistic preferences.
With the addition of a new font face, creative quests became far more inviting and curious.
Early ideas tried to be fluid and playful.
eventually ideas became more structured and certain.
we finalised with a logomark that kept its original charm.